Are you launching an e-commerce website or in the process of refurbishing the current one? If so, ensuring your site is highly responsive is recommendable. This advice will be the first thing that you will hear from experts. They will request you to go for e-commerce website designs that can adjust to various screens. However, you are not sure whether to take this route or avoid it. Probably, your site is receiving enough traffic. The only reason you are updating the design is to boost your customer experience. With it, you are sure that your sales will rise. The following are some valid reasons why you need to prioritize mobile responsiveness in your e-commerce website:
Mobile devices are the primary sources of modern traffic
As the technology advances, people are moving away from PCs. Mobile devices smartphones and tablets included are turning into business tools. Unlike the olden days, customers are using these devices to search and buy products online. In fact, according to Google, the large number of searches is coming from such devices. Having a responsive website means that visitors will access your site regardless of the device they are using.
By this, you will have the capability to tap high traffic originating from mobile devices. Remember, a large population owns smartphones compared with those owning a PC. Hence, it is confident to state that adopting a responsive e-commerce website design opens the door for receiving traffic from primary sources.
Opportunity for better SEO ranking
It is a desire for every site owner to appear on the first page on Google and other search engines. With this, you are sure of high conversion rates and sales. However, it does not come automatically. You need to prepare your website for ranking through SEO optimization. Adopting a highly responsive e-commerce website design is one of the optimization strategies. By it, you align your site with the Google ranking criteria which came into effect in 2015. Hence, you gain an opportunity for ranking higher than your competitors.
Mobile is the future
A business whether online or offline is perpetual. Your business will live longer than you unless you decide to shut it down. In this essence, you must prepare it for the future through adapting the prevailing and predicted trends. With the increase of smartphone and mobile devices, it is likely that PCs will become extinct in the long run. For this reason, you must prepare your website for days without PCs. Hence, going for a responsive e-commerce website design is one of the steps to making this happen.